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Master Steve's Guide to Customer Discovery (CDM-A)

Intro​

I compress the full system into a scannable, action-ready guide.

  • Outcome-first flow: I translate intent into validated action.
  • Evidence gates: I move only when proof exists.
  • Handoff-ready artifacts: I keep every output executable without context loss.

Hyperboost Formula (Summary)​

  • Build–Measure–Learn, relentlessly.
  • Curated frameworks sequenced for speed and proof.
  • Evidence gates, not wishful thinking.
  • Autonomy-ready documentation.

Process Overview​

  • 00: Idea Gathering
  • 01: Find Your Product/Business Idea
  • 02: Check if Idea is Worth It (POA)
  • 03: OKRs, Target Region & Profile Setup
  • 04: Target Niche & Dream Customer (HXC/ICP)
  • 05: Customer Journey (JTBD & Job Map)
  • 06: Customer Pain/Gain Analysis (DOS)
  • 07: How Users Adopt, Engage & Share (Consumption Chain/PLG)

Phase 1: Discovery & Alignment​

I keep this phase tight, evidence-first, and aligned to outcomes.

Step 00: Idea Gathering​

  • I frame idea gathering as a measurable decision, not a task.
  • I apply Divergent Ideation & Hypothesis Capture to generate the core artifact.
  • I validate the result against real constraints and user signals.
  • I lock the output so downstream steps do not drift.

Deliverables:

  • a1_customer_discovery/00_my_idea: User prod/svc/biz idea, OR niche to help, OR ask Master support finding winning idea
  • mm_initiative: init&proj ctx: name&strategic attrs

Step 01: Find Your Product/Business Idea​

  • I frame find your product/business idea as a measurable decision, not a task.
  • I apply Market Scanning & Opportunity Scoring to generate the core artifact.
  • I validate the result against real constraints and user signals.
  • I lock the output so downstream steps do not drift.

Deliverables:

  • support/master_{{ai_agent.name}}/a1_customer_discovery/01_product_ideas_md: Top 20 biz/feature ideas w/ disruption potential OR alternative angles same problem (source markdown for HTML rendering)
  • a1_customer_discovery/01_product_ideas: Top 20 biz/feature ideas w/ disruption potential OR alternative angles same problem
  • a1_customer_discovery/00_my_idea: User-selected prod/feature opp hypothesis w/ rationale

Phase 2: Design & Build Readiness​

I keep this phase tight, evidence-first, and aligned to outcomes.

Step 02: Check if Idea is Worth It (POA)​

  • I frame check if idea is worth it (poa) as a measurable decision, not a task.
  • I apply Solution Ideation & Synthesis to generate the core artifact.
  • I validate the result against real constraints and user signals.
  • I lock the output so downstream steps do not drift.

Deliverables:

  • support/master_{{ai_agent.name}}/a1_customer_discovery/02_opportunity_assessment_poa_md: prod opp Assessment w/ strategic analysis + loving mentor guidance (source markdown for HTML rendering)
  • a1_customer_discovery/02_opportunity_assessment_poa: prod opp Assessment w/ strategic analysis + loving mentor guidance
  • mm_initial_hypothesis_alts: Hypothesis context alternative sol angles exploration (Option 2)

Step 03: OKRs, Target Region & Profile Setup​

  • I frame okrs, target region & profile setup as a measurable decision, not a task.
  • I apply OKR design to generate the core artifact.
  • I validate the result against real constraints and user signals.
  • I lock the output so downstream steps do not drift.

Deliverables:

  • No explicit deliverables are emitted at this step.

Step 04: Target Niche & Dream Customer (HXC/ICP)​

  • I frame target niche & dream customer (hxc/icp) as a measurable decision, not a task.
  • I apply OKR design to generate the core artifact.
  • I validate the result against real constraints and user signals.
  • I lock the output so downstream steps do not drift.

Deliverables:

  • a1_customer_discovery/{{mm_session_persona}}/04a_niche_analysis: Top 3 niches per audience side for initiative success
  • a1_customer_discovery/{{mm_session_persona}}/04b_selected_niche: Selected niche(s) per audience
  • a1_customer_discovery/{{mm_session_persona}}/04c_ideal_user_hxc: HXC(s) per audience
  • a1_customer_discovery/{{mm_session_persona}}/04d_ideal_company_icp: If biz sol,rec the most opportune ICP (Ideal cust Profile),where the selected HXC persona works for,increasing the chances of biz success
  • mm_odir_yaml: ODIR tree initialization w/ audience(s),niche(s),HXC(s). JTBD/JMS/DOS added in subsequent steps

Phase 3: Delivery & Handoff​

I keep this phase tight, evidence-first, and aligned to outcomes.

Step 05: Customer Journey (JTBD & Job Map)​

  • I frame customer journey (jtbd & job map) as a measurable decision, not a task.
  • I apply Jobs-to-be-Done & Job Map to generate the core artifact.
  • I validate the result against real constraints and user signals.
  • I lock the output so downstream steps do not drift.

Deliverables:

  • a1_customer_discovery/{{mm_session_persona}}/05_solution_journey_jtbd: JTBD statement(s) + Job Map per audience
  • mm_odir_yaml: ODIR tree update: add JTBD + JMS per audience

Step 06: Customer Pain/Gain Analysis (DOS)​

  • I frame customer pain/gain analysis (dos) as a measurable decision, not a task.
  • I apply OKR design to generate the core artifact.
  • I validate the result against real constraints and user signals.
  • I lock the output so downstream steps do not drift.

Deliverables:

  • mm_odir_yaml: Complete ODIR tree w/ complete audience branch down to all DOS nodes
  • a1_customer_discovery/{{mm_session_persona}}/06_user_needs_dos: PM artifact: Complete JTBD journey mapping w/ complete custs' Desired Outcomes Statements (DOS) analysis per Job Map Step (JMS)

Step 07: How Users Adopt, Engage & Share (Consumption Chain/PLG)​

  • I frame how users adopt, engage & share (consumption chain/plg) as a measurable decision, not a task.
  • I apply Jobs-to-be-Done & Job Map to generate the core artifact.
  • I validate the result against real constraints and user signals.
  • I lock the output so downstream steps do not drift.

Deliverables:

  • a1_customer_discovery/{{mm_session_persona}}/07a_growth_journey_plg: PM artifact: Consumption chain jobs sol persona/ICP w/ Job Map Steps PLG strat
  • mm_odir_yaml: Complete ODIR tree w/ added consumption outcomes branch PLG strat
  • a1_customer_discovery/{{mm_session_persona}}/07b_product_led_growth_dos: PM artifact: Consumption DOS statements PLG strat w/ success metrics
  • mm_odir_yaml: Complete ODIR tree w/ consumption outcomes branch PLG strat